CHAD REYNOLDS
Marketing is problem solving. And the best solutions almost always start with a compelling brand story.
I spent twenty years inside one of the best brand stories in American sports.
At Sporting Kansas City, I was part of the team that drove one of the most celebrated rebrands in American sports. Sports Illustrated called it "American sports' most successful reclamation project." We did work that won Emmys. But more importantly, we made people feel like they were part of something. I eventually led brand and creative both for Sporting and Kansas City's successful underdog bid to host the 2026 FIFA World Cup.
Now I work independently. A handful of clients at a time, on projects that get me out of bed in the morning and that I believe in.
Right now that includes the Kansas City Power & Light District, University of Missouri Kansas City athletics, Strange Days Brewing Co., and building brands for new public schools across Washington state. I'm also a partner in Kansas City Clothing Company, an apparel brand built around KC identity and culture, which we're relaunching with a lot of ambition.
I'm based in Kansas City, the best city on the planet, with my amazing wife Katie, our toddler twins, a hat collection that's gotten out of hand, and strong opinions about kit design.
If you think working together might be a fit, let's find out.
CONTACT ME